KEY SKILLS

WORK EXPERIENCE
Social Media Executive 02/23 – Present
Claddagh Creative, Manchester
·        Planning and implementing content strategies for 4 separate clients across for TikTok, Instagram and Pinterest.
·        Independently increased a client's monthly Pinterest views from 140,000 to 500,000 in 2 months.
·        Conduct in-depth research and analytical assessments of digital advertising trends, influencer marketing performance metrics for clients across the Europe and Asia.
·        Writing copy, creating engaging graphics and editing short-form video content to be used across social platforms.
Head of Marketing 08/21 – Present
Accelerate Me CIC, Manchester
·        Managing and delegating tasks to a team of 4 marketing associates.
·        Currently redesigning the organisation’s website with Figma and Framer.
·        Providing marketing guidance for start-ups in various industries, such as health tech, ed tech, SAAS, AI.
·        Developed a metrics-driven brand strategy using LinkedIn and Instagram Analytics, which increased brand reach by +268% in the past 90 days.
·        Managed and launched marketing communications campaigns for over 15 entrepreneurship-related events of 40-200 attendees, all of which sold out.
·        Individually rebranded the visual identity of the organisation using tools such as Adobe Illustrator and Adobe Photoshop.
Digital Marketing Intern 05/22 – 07/22
SportGuru, Bucharest
·        Wrote and sent over 60 newsletters to an audience of 30,000 MailChimp subscribers.
·        Designed promotional on-brand content for the website, Instagram, and Facebook
Social Media Intern 04/21– 06/21
BlackSheep Coffee Shop, Bucharest
·        Planned and created daily photo and video content.
·        Grew Instagram following by 50% and increased reach by +1500% through Instagram Reels and daily community management.

| EDUCATIONMSc Marketing09/23-PresentThe University of Manchester  Team leader: Revolut Marketing Strategy Project (Grade 76%). ·        Team leader: Customer Retention and Acquisition methods for Apple Music (Grade 80%) ·        Achieved 82% in an individual project assessing the digital marketing strategy of a Pact Coffee and provided a plan for improvement using the SOSTAC framework.**BSc Management (Marketing)**09/20-07/23The University of Manchester ·        Relevant Modules: Retail Marketing (80%), Consumer Behaviour (70%), Marketing in the Digital Age (78%), Marketing and Society (82%), Financial Reporting (75%), Management Accounting (75%).  **** LANGUAGES  **** ·        English (C2)

·        French (C1)